The new fashion rules | Book review

I recently bought Victoria’s new book and given all the hype surrounding it, I figured i’d share my thoughts with you all.


Victoria Macgrath; the woman behind the award-winning fashion, beauty and travel blog called in the frow has recently released a book titled ‘The new fashion rules’.

Victoria established her blog, Inthefrow in late 2012 during her Fashion PhD and career as a Fashion Marketing Lecturer at the University of Manchester. Her blog aims to offer its readers the latest on the subjects they enjoy the most. Inthefrow has also been measured as one of the most influential blogging websites in the UK; with a combined follower reach of over 1.81 Million.

So, it’s safe to say, she’s pretty influential, not to mention incredibly knowledgable about all things fashion.

I really admire Victoria. Not only is her work ethic infectious, but her love and a pure unmistakable passion for the fashion industry also radiates throughout her content.

Here we go again

If you’re familiar with the blogging industry you would have probably noticed that a lot of content creators have begun releasing merchandise.

Now, don’t get me wrong, I like to support my fellow creators, but more recently I’ll hold my hands up and confess that I sigh with disappointment when yet another Youtuber releases a book. I hate to say this but often than not the books they release lack substance and appear to serve one purpose and one purpose only; to make money.

But this is not the case with this release. ‘The new fashion rules’ is all about the digital era and how the fashion industry has had to adapt and transform their approach to all things fashion marketing.

Victoria describes the book as a ‘coffee table’ read which I tend to agree with. It’s a book you can pick up at any point, land on any chapter and indulge in the easy to digest, relaxed, yet captivating writing style. Not to mention that it is so aesthetically pleasing that you would definitely want to display it nicely on any table.

The book is divided into 6 rules. Each rule giving a unique take on how to stay ‘relevant’. For example, rule 2 outlines how to be aware of the impacts. Whilst rule 4 discusses being culturally aware and the importance of being diverse. 

Another great feature was the real-life examples from the fashion world, including nods to specific retailers and brands. 

I learnt so much from this book and enjoyed reading every last sentence. 

If you’re interested in the world of fashion, marketing or PR. I cannot recommend this book enough.


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  • I absolutely adored this book and completely agree with everything you’ve said – I always do a bit of an eye roll when I see blogger/Youtuber merch going out but knew this would be a great read given her background in fashion. A beautiful book with insightful content! ❤️